stickK is a free goal-setting platform created by behavioral economists at Yale University. Unlike other goal-setting platforms, our methodology is specifically structured to help people leverage the power of incentives and accountability and is empirically proven to increase people’s chances of success by up to 3x.
So if you’re like me, you’ve set some goals (made some New Year’s resolutions) that
you still haven’t achieved. It can be extremely frustrating to keep setting goals only to
not achieve them. In this post, I’m going to share several methods to use to achieve
the goals you set for your business.
After you’ve watched my video below, you’ll know I mentioned SMART as an
acronym for …
What SMART means is when setting a goal, make sure it’s specific, measurable, attainable, realistic or relevant, and time bound.
Specific give your goal detail rather than being too broad. For example, don’t say you want to earn more money, rather, say, ” I want to be earning 9,000 a month profit, one year from now, by Jan 1, 20XX.”
Measurable you need to be able to track your progress and know you reached your goal at the end of your time frame. In the example above, if you are starting out at $1000/mo profit and you need to add $8,000 a month more, you can give yourself mini goals each month or two to keep yourself on track to reach the final goal. $8000 divided by 12 months . This means you need to add, on average, $667 additional profit each month. If you know how many products you need to sell to grow by that much then you drill down on how to sell those products,
Don’t wait until month 6,8, or 10 to say, you’re way off target. You may need to change strategy, drop stuff that’s not working, add more of something that is working. Always track your advertising, so you know what to drop and what to do more of.
Attainable don’t set a goal that is so big that it’s pretty much impossible to achieve in the desired time frame. You can keep it for a long term goal and work backwards to figure out a step you need to take to work toward the bigger goal. Having short, medium, and long term goals is important, but it’s achieving a goal that keeps us motivated and excited to keep driving forward, so set more goals keeping the end goal in mind and you will stay on track. One note here. You want to set your goal high enough so you have to stretch to achieve it but not so high it’s impossible to achieve it in the time you’ve given yourself. That’s where Realistic comes in
Realistic Set yourself up for success by setting a goal that is achievable if you stretch and work hard. Don’t make the goal impossible to achieve in the amount of time you have to reach it. It’s better to reach for gold and get silver, missing a goal by a little than to reach your goal easily because the race was too easy. You also need to ask is this goal relevant to the big picture for where I want my company to go.
We’ve touched on this already. Just make sure you have attached a completion date to your goal. Can you see how taking time to complete a SMART goal outline and adding specific key tasks to a calendar, you will be more focused and prepared to accomplish short, medium, and long term goals in the desired time frame? Because you set a specific goal that is quantifiable, you will know if you reached your goal by the deadline.
Get Accountable with this online …
There are even online tools that allow you to bet money on reaching your goals. If you don’t get there, you have to pay. StickK allows you to make a commitment to reach a goal and put money down that you will lose to a designated party or a charity if you don’t get it done. It’s upping the stakes on failure as well as attaching accountability to the actions. In the online marketing world, accountability partners are often recommended in groups to help people reach goals on time.
You can check it out on their website at https://www.stickk.com/
Another Goal Setting Method with a More Life Balanced Approach
There are endless articles and books about goal setting. What it comes down to is
finding the goal strategy that works for you. I like SMART, but as I mentioned in
my video, I also like the way goals are tackled with the strategy outlined by
VANESSA VAN EDWARDS on her blog in this post, which is awesome.
Be sure to watch the video in the post, as well. It’s very helpful.
Though Vanessa has her own way of helping people reach goals, there
are definitely overlaps with SMART.
She uses MAC for her goal setting acronym
- Measurable: Your goals should be quantifiable. There should be a clear ending that can be measured.
- Actionable: You have to know exactly what you want and the process you need to get there (we did this already in Step #4).
- Competent: Your goals have to align with your legacy (Step #2) and be achievable. If you set yourself up for failure you curse your goal achievement attempts.
As I mentioned, in my video, earlier in this post, I really like how she brings in six areas
of your life and has you complete two simple diagrams to see how happy you
are in these six areas now vs where you want to be at the end of you goal date.
This approach will make sure your life is a balanced one. It’s way too easy to get super
focused on one area as other areas fall apart. By combining her MAC goal setting
criteria with six key areas of life as quoted below, from her article
- Business: How do you feel about your work, career or business effectiveness and success?
- Friends: How is your social life? Your friendships and support system?
- Family: How are your personal relationships? Your partner or spouse?
- Personal Passions: Do you have personal passion projects, hobbies or fun activities that fulfill you?
- Spiritual: You can interpret this one as you like. It could be your faith, mental health, personal journeys or mindset.
- Health: Are you happy with your physical health and wellness?
you have the start of a great road map for achieving your goal.
Make sure you head over to https://www.scienceofpeople.com/goal-setting/ to read
Vanessa Van Edwards’s full article with all the steps for her science based
way to achieve your goals. I know I’ll be checking out more of her posts myself.
You may find this post I wrote on Home Business Time Management
helpful, as well. Thanks for reading this post. I’d love for you to share your comments.